The new face of Iffel International Inc.

so it has been a project in its own right but the business is taking on a new face.......

Iffel International Inc. is a fully incorporated business in the USA with senior executives and affiliates in Los Angeles, New York, Paris, Guang Zhou and Christchurch (NZ). Founded in New Zealand, the expansion in the USA enables SMB's/SME's to work with our team of marketing strategists and business consultants in both national and international projects.

"Marketing in the USA is a different game plan all together if I were to compare marketing in New Zealand" says Hema Dey, Marketing Strategists for the group. Iffel has expertise who are experienced in hands on, school of hard knocks training where they have gained the true PhD qualification in holding the hands of practitioners who want their business to thrive, grow and expand.

For more information please write to hema@iffelinternational.com, we welcome the industrial, technology and professional services sectors.

Challenges in exporting for SMB's......

In talking with exporters who fall within the small to medium size category, it would appear that trading into Australia and New Zealand seems to be in the too hard basket......wonder why that might be?

the word marketing

I have been having a really hard time trying to explain the word marketing to people. Many think it is arty farty stuff like advertising and websites......do you really know what marketing is? if so blog with me......