social media and the works.......what do you think?

Now do not be timid, just say it like it is. Social media is something that businesses just have to do. Are you liking it? Is it rewarding your business? What are you finding challenging? Someone told me today how much time is involved in the whole keyword search, the race to get to the top spot on google.....how one has to write blogs, read other blogs, respond to blogs and blog away, is that what you are doing? Tell me about your social media blues please.....I am dying to know.